Looking back at key moments in Wedgwood’s design history, this book celebrates the visual power and great design encapsulated by Wedgwood from its founding in 1759 to the present day.

The name ‘Wedgwood’ has come to stand for something far beyond its illustrious and energetic founder: uniting art and industry; introducing design and artistic collaborations; the iconic blue and white of Wedgwood jasper. This book tells that story through the lens of design, reflecting the continuing role that Wedgwood and its designers, artists and employees played in setting trends, responding to the market and producing high-quality, desirable ceramics for a broad range of consumers, yet tied to the traditions established by Josiah Wedgwood in the eighteenth century. It presents highlights from the V&A Wedgwood Collection, reflecting the unique proposition of Wedgwood’s business: by operating in both the ‘ornamental’ and ‘useful’ markets, Wedgwood was able to bring innovative ceramic design to large areas of a captive market. These ceramics and their stories demonstrate the artistic heritage, craft and innovation that have become synonymous with the Wedgwood name.